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[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling
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2022-3-28 11:54
2024-8-20 03:22
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306.04 MB
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Marketing
Attribution
and
Mix
Modeling
文件列表
~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.mp4
10.57MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.mp4
4.28MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.mp4
6.67MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.mp4
5.09MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.mp4
6.38MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.mp4
5.13MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.mp4
5.47MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[7] Click windows and view-through conversions.mp4
8.1MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.mp4
12.72MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.mp4
16.01MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.mp4
19.46MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.mp4
40.17MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.mp4
33.47MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.mp4
44.28MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.mp4
46.1MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.mp4
7.39MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.mp4
10.24MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.mp4
6.1MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.mp4
4.86MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.mp4
7.22MB
~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.mp4
6.34MB
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