~Get Your Files Here !/1. Introduction/001. How to conduct B2B market research.mp412.35MB
~Get Your Files Here !/2. Best Practices for B2B Market Research/002. Mindset of a B2B marketer.mp425.61MB
~Get Your Files Here !/2. Best Practices for B2B Market Research/003. B2B buyer personas for market research.mp424.06MB
~Get Your Files Here !/2. Best Practices for B2B Market Research/004. Journey mapping in B2B market research.mp418.35MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/005. Planning your market research project.mp414.12MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/006. Defining your research goals.mp421.05MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/007. Internal stakeholder interviews.mp412.86MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/008. Selecting the best methodologies for B2B market research.mp420.02MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/009. Agenda for team kickoff meeting.mp417.65MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/010. Asking the right research questions in B2B market research.mp430.64MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/011. Landscape analysis for B2B market sizing.mp418.99MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/012. In-depth interviews (IDIs) for B2B market research.mp415.97MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/013. Surveys Traditional and video options.mp430.38MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/014. Recruiting a B2B audience and budgeting for market research.mp428.57MB
~Get Your Files Here !/5. Conclusion/015. Implementing your B2B market research plan.mp45.82MB