Lynda - Building Your Marketing Technology Stack

1. 5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4116.98MB
2. 5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4114.88MB
3. 3 - 3. Providing the Digital Experience/Creating your digital presence.mp4111.1MB
4. 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4110.52MB
5. 5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4109.82MB
6. 6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4100.15MB
7. 6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp499.09MB
8. 3 - 3. Providing the Digital Experience/Going mobile.mp498.58MB
9. 3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp497.73MB
10. 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp496.34MB
11. 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp487.66MB
12. 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp478.72MB
13. 3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp475.99MB
14. 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp471.97MB
15. 6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp469.19MB
16. 6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp451.86MB
17. 5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp450.98MB
18. 2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp437.93MB
19. 2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp435.29MB
20. 1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp433.87MB
21. 7 - Conclusion/Tying it all together and taking the next steps.mp428.89MB
22. 1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp428.67MB
23. 0 - Introduction/Welcome.mp426.59MB
24. 1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp426.33MB
25. 2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp425.43MB
26. 2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp424.58MB
27. 2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp424.34MB
28. 1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp423.18MB
29. 0 - Introduction/What you should know before watching this course.mp412.14MB