FreeCourseLab com Udemy - MBA in a Box Business Lessons from a CEO

1. 1. MBA in a Box Introduction/1. What does the course cover.mp49.42MB
2. 1. MBA in a Box Introduction/2. MBA in a Box The Gamebook - Download it here.mp46.79MB
3. 10. Strategy The SWOT analysis framework/1. An introduction to SWOT analysis.mp49.42MB
4. 10. Strategy The SWOT analysis framework/2. SWOT analysis in practice - Starbucks.mp414.5MB
5. 11. Strategy Tesla - practical case study/1. Why a case study on Tesla.mp469.04MB
6. 11. Strategy Tesla - practical case study/10. Tesla SWOT analysis.mp4181.64MB
7. 11. Strategy Tesla - practical case study/2. Tesla's mission and vision statements.mp445.99MB
8. 11. Strategy Tesla - practical case study/3. Industry analysis - The electric vehicles market.mp479.09MB
9. 11. Strategy Tesla - practical case study/4. More than an auto producer.mp448.14MB
10. 11. Strategy Tesla - practical case study/5. Porter's five forces analysis for Tesla.mp4138.35MB
11. 11. Strategy Tesla - practical case study/6. The company life cycle model.mp440.27MB
12. 11. Strategy Tesla - practical case study/7. Why Tesla resembles Apple A focus on Tesla's competitive advantages.mp4181.68MB
13. 11. Strategy Tesla - practical case study/8. The relationship between Tesla and SpaceX.mp432.83MB
14. 11. Strategy Tesla - practical case study/9. Competitive strategy.mp461.92MB
15. 12. Management An Introduction/1. What are we going to see next.mp44.51MB
16. 12. Management An Introduction/2. Why are managers needed in an organization.mp49.92MB
17. 12. Management An Introduction/3. What makes for a good manager.mp419.4MB
18. 12. Management An Introduction/4. The different types of managerial roles.mp411.22MB
19. 12. Management An Introduction/5. A manager's main functions.mp412.21MB
20. 13. Management The Planning function/1. An Introduction to Planning.mp45.95MB
21. 13. Management The Planning function/2. The objectives pyramid.mp47.04MB
22. 13. Management The Planning function/3. Creating smart objectives - the SMART framework.mp412.32MB
23. 13. Management The Planning function/4. Performing environmental scanning - competitor research at its best.mp419.58MB
24. 13. Management The Planning function/5. Financial planning - break-even calculations.mp49.01MB
25. 13. Management The Planning function/6. Budgeting.mp414.42MB
26. 13. Management The Planning function/7. Project management.mp411.73MB
27. 14. Management The Organization function/1. An Introduction to the principles of organization.mp46.9MB
28. 14. Management The Organization function/2. The role of Human Resources.mp49.69MB
29. 14. Management The Organization function/3. Planning HR needs.mp47.08MB
30. 15. Management The Staffing function - Pre-Hire activities/1. Recruitment of personnel - finding the right people who will help you succeed.mp414.1MB
31. 15. Management The Staffing function - Pre-Hire activities/2. The selection process.mp412.86MB
32. 15. Management The Staffing function - Pre-Hire activities/3. Meeting the candidate.mp47.12MB
33. 16. Management The Staffing function - Post-Hire activities/1. Onboarding of selected candidates.mp44.95MB
34. 16. Management The Staffing function - Post-Hire activities/2. The importance of Learning and Development opportunities.mp47.48MB
35. 16. Management The Staffing function - Post-Hire activities/3. Giving productive feedback to employees.mp412.69MB
36. 16. Management The Staffing function - Post-Hire activities/4. Organizing the performance appraisal meeting.mp44.01MB
37. 16. Management The Staffing function - Post-Hire activities/5. Introducing fair compensation mechanisms.mp414.56MB
38. 17. Management The leading function/1. Motivating employees - the core principles.mp49.14MB
39. 17. Management The leading function/2. Proven employee motivation tactics.mp410.03MB
40. 17. Management The leading function/3. Stress relief tactics.mp411.81MB
41. 17. Management The leading function/4. Terminating employee contracts.mp410.78MB
42. 18. Marketing An Introduction/1. Introduction to Marketing.mp413.51MB
43. 18. Marketing An Introduction/2. What is Marketing's role.mp45.74MB
44. 18. Marketing An Introduction/3. Who works in Marketing.mp411.16MB
45. 18. Marketing An Introduction/4. Marketing's key processes.mp418.27MB
46. 19. Marketing Building a Marketing Strategy/1. What is a marketing plan.mp46.29MB
47. 19. Marketing Building a Marketing Strategy/2. The psychology of customers - needs, wants, and demands.mp414.01MB
48. 19. Marketing Building a Marketing Strategy/3. Conducting marketing research.mp48.54MB
49. 19. Marketing Building a Marketing Strategy/4. The different stages of marketing research.mp414.74MB
50. 19. Marketing Building a Marketing Strategy/5. Collecting Primary Data for Marketing Research.mp414.8MB
51. 19. Marketing Building a Marketing Strategy/6. Performing client segmentation.mp410.35MB
52. 19. Marketing Building a Marketing Strategy/7. Choosing a target customer group.mp416.69MB
53. 2. Strategy An Introduction/1. The role of Strategy and what makes a Strategy successful.mp416.24MB
54. 2. Strategy An Introduction/2. The difference between Corporate and Business Strategy.mp412.76MB
55. 2. Strategy An Introduction/3. The importance of the Mission, Vision, Goals, and Values statements.mp422MB
56. 20. Marketing How to set up an effective Marketing Mix/1. The four Ps of Marketing and their importance.mp46.84MB
57. 21. Marketing How to set up an effective Marketing Mix - Product decisions/1. The product concept.mp49.91MB
58. 21. Marketing How to set up an effective Marketing Mix - Product decisions/2. Classifying a firm's products.mp44.7MB
59. 21. Marketing How to set up an effective Marketing Mix - Product decisions/3. The typical product life cycle.mp413.22MB
60. 21. Marketing How to set up an effective Marketing Mix - Product decisions/4. Product branding.mp412.37MB
61. 21. Marketing How to set up an effective Marketing Mix - Product decisions/5. Product packaging.mp45.73MB
62. 22. Marketing How to set up an effective Marketing Mix - Pricing decisions/1. The variables influencing product pricing.mp47.37MB
63. 22. Marketing How to set up an effective Marketing Mix - Pricing decisions/2. The demand curve.mp47.38MB
64. 22. Marketing How to set up an effective Marketing Mix - Pricing decisions/3. Performing break-even calculations.mp410.53MB
65. 23. Marketing How to set up an effective Marketing Mix - Place decisions/1. Setting up product distribution.mp48.35MB
66. 23. Marketing How to set up an effective Marketing Mix - Place decisions/2. Types of distribution channels.mp414.43MB
67. 23. Marketing How to set up an effective Marketing Mix - Place decisions/3. The advent of e-commerce.mp48.52MB
68. 24. Marketing How to set up an effective Marketing Mix - Promotion decisions/1. The essence of marketing promotion.mp48.25MB
69. 24. Marketing How to set up an effective Marketing Mix - Promotion decisions/2. Creating a marketing campaign.mp413.31MB
70. 24. Marketing How to set up an effective Marketing Mix - Promotion decisions/3. The importance of social media.mp44.22MB
71. 25. Marketing How to set up an effective Marketing Mix - A dynamic concept/1. The four Ps of Marketing - A dynamic concept.mp410.57MB
72. 26. Marketing Marketing strategy in the long run/1. Allocating the funds available for Marketing - The budgeting exercise.mp47.09MB
73. 26. Marketing Marketing strategy in the long run/2. Using KPIs to improve decision-making.mp46.72MB
74. 26. Marketing Marketing strategy in the long run/3. Short-term vs. Long-term marketing goals.mp410.81MB
75. 26. Marketing Marketing strategy in the long run/4. Interpreting and calculating the Customer-Lifetime-Value formula.mp49.59MB
76. 26. Marketing Marketing strategy in the long run/5. Case study Coca-Cola and Christmas.mp4159.44MB
77. 27. Tesla's marketing/1. Intro to Tesla marketing.mp416.29MB
78. 27. Tesla's marketing/2. Tesla's segmentation problem.mp452.11MB
79. 27. Tesla's marketing/3. A proof of Tesla's brand strength.mp428.34MB
80. 27. Tesla's marketing/4. Tesla's pricing.mp412.63MB
81. 27. Tesla's marketing/5. Before or after savings.mp436MB
82. 27. Tesla's marketing/6. Federal tax incentives for EVs.mp450.13MB
83. 27. Tesla's marketing/7. Tesla's distribution strategy.mp463.18MB
84. 28. Accounting An Introduction/1. Why do we need to learn Accounting.mp414.69MB
85. 28. Accounting An Introduction/2. How important is Bookkeeping.mp48.72MB
86. 28. Accounting An Introduction/3. The essence of Financial Accounting - Why is it helpful to investors.mp49.67MB
87. 29. P&L, Balance Sheet and Cash Flow - The three main financial statements/1. The three main statements - An overview.mp46.91MB
88. 29. P&L, Balance Sheet and Cash Flow - The three main financial statements/2. The ingredients of the P&L statement.mp420.17MB
89. 29. P&L, Balance Sheet and Cash Flow - The three main financial statements/3. The building blocks of the Balance Sheet.mp413.72MB
90. 3. Strategy The industry life cycle model/1. The four stages of the industry life cycle model - An introduction.mp411.92MB
91. 3. Strategy The industry life cycle model/2. The strategic importance of the industry life cycle model.mp45MB
92. 3. Strategy The industry life cycle model/3. The Introduction stage - A new industry is born.mp416.04MB
93. 3. Strategy The industry life cycle model/4. The Growth stage - An industry in its expansion phase.mp49.71MB
94. 3. Strategy The industry life cycle model/5. The Maturity stage - An industry at its peak.mp48.41MB
95. 3. Strategy The industry life cycle model/6. The Decline stage - An obsolete industry.mp413.82MB
96. 30. Revenue and cost recognition principles - This is how we register financials/1. Revenue recognition principles.mp46.78MB
97. 30. Revenue and cost recognition principles - This is how we register financials/2. Expense recognition principles.mp47.68MB
98. 30. Revenue and cost recognition principles - This is how we register financials/3. Historical cost and Fair Value Accounting.mp44.21MB
99. 31. Accounting The fundamental Accounting principles you will need in business/1. The Accounting equation - A must for anyone who wants to understand financials.mp44.73MB
100. 31. Accounting The fundamental Accounting principles you will need in business/2. General and subsidiary ledgers - How bookkeeping is organized.mp43.59MB
101. 31. Accounting The fundamental Accounting principles you will need in business/3. Debits and credits - much easier than it sounds.mp45.12MB
102. 31. Accounting The fundamental Accounting principles you will need in business/4. The P&L T-accounts.mp43.56MB
103. 31. Accounting The fundamental Accounting principles you will need in business/5. D&A - How is it calculated.mp47.63MB
104. 31. Accounting The fundamental Accounting principles you will need in business/6. The double entry bookkeeping principle - You need to understand it well!.mp44.88MB
105. 32. A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet/1. Accounting Case Study Part 1.mp412.89MB
106. 32. A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet/2. Accounting Case Study Part 2.mp48.59MB
107. 32. A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet/3. Accounting Case Study Part 3.mp49.98MB
108. 32. A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet/4. Accounting Case Study Part 4.mp411.61MB
109. 32. A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet/5. Course Challenge - Build a P&L and Balance Sheet from scratch.mp44.31MB
110. 33. Accounting Understanding how to calculate cash flow/1. Calculating cash flow and seeing if a business is making money.mp45.11MB
111. 33. Accounting Understanding how to calculate cash flow/2. Dissecting a cash flow statement.mp44.07MB
112. 33. Accounting Understanding how to calculate cash flow/3. Cash flow computation techniques - The direct method.mp43.92MB
113. 33. Accounting Understanding how to calculate cash flow/4. Cash flow computation techniques - The indirect method.mp46.28MB
114. 33. Accounting Understanding how to calculate cash flow/5. Here's how we can calculate cash flow.mp410.65MB
115. 34. Accounting The importance of timing when registering financials/1. Revenue and expense recognition.mp42.59MB
116. 34. Accounting The importance of timing when registering financials/2. Profit is different than cash - please remember that.mp46.26MB
117. 34. Accounting The importance of timing when registering financials/3. The timing of payments - this is how business owners can improve their cash flow.mp43.85MB
118. 34. Accounting The importance of timing when registering financials/4. The different types of accruals that may arise in an accounting transaction.mp49.21MB
119. 35. Accounting An introduction to Financial Reporting/1. Working with financial statements.mp45.08MB
120. 35. Accounting An introduction to Financial Reporting/2. Let's take a look at P&G's financial statement.mp440.44MB
121. 35. Accounting An introduction to Financial Reporting/3. Who ensures the numbers in financial statements have been prepared correctly.mp44.78MB
122. 36. Accounting Financial statement analysis in practice/1. The four dimensions of financial statement analysis.mp44.06MB
123. 36. Accounting Financial statement analysis in practice/2. Calculating subtotals, totals and year-on-year growth.mp43MB
124. 36. Accounting Financial statement analysis in practice/3. The mechanics of financial statement analysis.mp46.05MB
125. 36. Accounting Financial statement analysis in practice/4. Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis.mp46.84MB
126. 36. Accounting Financial statement analysis in practice/5. Understanding how to calculate Days DSO, DPO, and DIO.mp41.6MB
127. 36. Accounting Financial statement analysis in practice/6. Financial ratios that are helpful to investors.mp48.86MB
128. 36. Accounting Financial statement analysis in practice/7. Financial statement analysis in practice Analyzing P&G's financials (part 1).mp427.62MB
129. 36. Accounting Financial statement analysis in practice/8. Financial statement analysis in practice Analyzing P&G's financials (part 2).mp418.78MB
130. 37. Negotiation An Introduction/1. Intro to Negotiation.mp47.33MB
131. 37. Negotiation An Introduction/2. Why is negotiation a core managerial skill.mp414.58MB
132. 37. Negotiation An Introduction/3. Why are people bad negotiators.mp421.24MB
133. 38. Negotiation The negotiation toolbox/1. Understanding BATNA.mp415.76MB
134. 38. Negotiation The negotiation toolbox/2. Reservation point and the Bargaining range.mp410.23MB
135. 39. Negotiation The importance of preparation/1. Assessing yourself.mp415.73MB
136. 39. Negotiation The importance of preparation/2. Assessing your opponent.mp412.5MB
137. 39. Negotiation The importance of preparation/3. Assessing the situation.mp419.17MB
138. 4. Strategy Porter's Five Forces model - The competitive dynamics in an industry/1. Michael Porter's Five Forces model.mp47.5MB
139. 4. Strategy Porter's Five Forces model - The competitive dynamics in an industry/2. The threat of new entrants.mp413.32MB
140. 4. Strategy Porter's Five Forces model - The competitive dynamics in an industry/3. The threat of substitute products.mp49.53MB
141. 4. Strategy Porter's Five Forces model - The competitive dynamics in an industry/4. The intensity of current competition.mp46.73MB
142. 4. Strategy Porter's Five Forces model - The competitive dynamics in an industry/5. The bargaining power of suppliers.mp49.27MB
143. 4. Strategy Porter's Five Forces model - The competitive dynamics in an industry/6. The bargaining power of clients.mp411.24MB
144. 4. Strategy Porter's Five Forces model - The competitive dynamics in an industry/7. Porter's Five Forces framework applied in practice.mp419.11MB
145. 40. Negotiation Types of negotiation/1. Distributive negotiations (Slicing the pie).mp410.88MB
146. 40. Negotiation Types of negotiation/2. Distributive strategies (Pie-slicing strategies).mp426.74MB
147. 40. Negotiation Types of negotiation/3. Interest-based bargaining.mp416.51MB
148. 40. Negotiation Types of negotiation/4. Interest-based negotiation strategies.mp417.43MB
149. 40. Negotiation Types of negotiation/5. Claiming.mp46.53MB
150. 40. Negotiation Types of negotiation/6. Choosing the correct negotiation strategy.mp416.25MB
151. 41. Negotiation subtleties that will help you in the long run/1. Aversive tactics and protecting yourself from them.mp414.64MB
152. 41. Negotiation subtleties that will help you in the long run/2. Conflict resolution.mp416.5MB
153. 41. Negotiation subtleties that will help you in the long run/3. Establishing trust.mp428.86MB
154. 41. Negotiation subtleties that will help you in the long run/4. Broken trust and how to repair it.mp413.23MB
155. 41. Negotiation subtleties that will help you in the long run/5. Mediums of negotiation.mp419.04MB
156. 42. Negotiation A Complete Negotiation Case Study/1. The negotiation between Disney and Lucasfilm.mp446.14MB
157. 43. Influence The power of persuasion/1. Introduction to the six principles of Influence.mp413.55MB
158. 43. Influence The power of persuasion/2. Reciprocation.mp480.74MB
159. 43. Influence The power of persuasion/3. Consistency.mp444.15MB
160. 43. Influence The power of persuasion/4. Social proof.mp448.79MB
161. 43. Influence The power of persuasion/5. Liking.mp463.83MB
162. 43. Influence The power of persuasion/6. Scarcity.mp465.86MB
163. 43. Influence The power of persuasion/7. Authority.mp460.89MB
164. 5. Strategy Game Theory - Studying the interaction between multiple parties/1. An introduction to Game Theory.mp44.75MB
165. 5. Strategy Game Theory - Studying the interaction between multiple parties/2. Zero-sum games - approaching situations with a win-lose perspective.mp44.67MB
166. 5. Strategy Game Theory - Studying the interaction between multiple parties/3. Non-zero-sum games - considering both cooperation and confrontation.mp47.97MB
167. 5. Strategy Game Theory - Studying the interaction between multiple parties/4. Tobacco companies - a real-life example of Game Theory application.mp47.57MB
168. 6. Strategy Focusing on the inside of a business/1. Focusing on the inside of a business - An Introduction.mp42.83MB
169. 6. Strategy Focusing on the inside of a business/2. A company's life cycle model - what should be done at different stages.mp413.49MB
170. 7. Strategy Acquiring a competitive advantage/1. The quest for a competitive advantage - An Introduction.mp410.76MB
171. 7. Strategy Acquiring a competitive advantage/2. The importance of building a sustainable competitive advantage.mp411.52MB
172. 7. Strategy Acquiring a competitive advantage/3. The role of resources and capabilities.mp48.64MB
173. 7. Strategy Acquiring a competitive advantage/4. Acquiring an actual competitive advantage.mp46.91MB
174. 8. Strategy The three main competitive strategies/1. The three main competitive strategies.mp45.55MB
175. 8. Strategy The three main competitive strategies/2. Cost leadership - sell cheap.mp419.52MB
176. 8. Strategy The three main competitive strategies/3. Differentiation - be different.mp410.63MB
177. 8. Strategy The three main competitive strategies/4. Niche (Focus) strategy - find your niche market.mp413.16MB
178. 8. Strategy The three main competitive strategies/5. The danger of hybrid strategies.mp48.67MB
179. 9. Strategy Corporate growth strategies/1. The types of growth opportunities companies pursue.mp45.03MB
180. 9. Strategy Corporate growth strategies/2. Organic growth - building a solid foundation.mp415.12MB
181. 9. Strategy Corporate growth strategies/3. Inorganic growth - leveraging M&A transactions.mp48.96MB
182. 9. Strategy Corporate growth strategies/4. Horizontal integration.mp46.74MB
183. 9. Strategy Corporate growth strategies/5. Vertical integration.mp413.55MB