Lynda - Public Relations Fundamentals
| 文件类型 | 收录时间 | 最后活跃 | 资源热度 | 文件大小 | 文件数量 |
|---|---|---|---|---|---|
| 2014-12-23 18:19 | 2024-12-18 23:00 | 106 | 1.38 GB | 31 |
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- 004 The new eight-step workflow for PR pros.mp466.82MB
- 003 Five ways to give 'traditional' PR a makeover.mp458.09MB
- 020 Incorporating social communications into your crisis plan.mp457.92MB
- 024 Visual storytelling in PR - Videos, infographics, images, and more.mp457.59MB
- 006 Combining trusted research methods with new media.mp457.31MB
- 015 Working with all media - From reporters to bloggers.mp457.11MB
- 026 Tying PR measurement to business goals.mp456.58MB
- 013 Understanding communications channels and audience engagement.mp455.33MB
- 017 Influencer marketing - Using champions to amplify awareness and engagement.mp454.67MB
- 022 Dealing with the media during a crisis.mp454.63MB
- 018 Relying on great relationships when crisis strikes.mp452.97MB
- 007 Developing audience profiles and buyer personas.mp450.18MB
- 005 New channels, new choices - The evolution of telling your story.mp449.86MB
- 012 Developing messaging and optimizing content.mp446.78MB
- 010 Understanding the elements of the PR plan.mp445.29MB
- 016 Building internal employee champions and reputation management.mp445.08MB
- 030 Uncovering modern-day communication roles and responsibilities.mp442.49MB
- 025 Best practices for crafting social media posts.mp442.34MB
- 008 Investigating PR and social media communication audits.mp442.27MB
- 023 The news release vs. social media release.mp442.06MB
- 027 PR measurement, from click to conversion.mp442.02MB
- 009 Learning the Fix It to Move Forward approach.mp440.91MB
- 028 Reporting results to execs and other stakeholders.mp439.37MB
- 029 Three steps to PR and modern-day communications.mp439.34MB
- 014 Understanding earned, owned, shared, and paid media.mp438.16MB
- 019 Issues management vs. crisis management.mp437.74MB
- 021 Building a comment response chart.mp437.66MB
- 011 Setting attainable goals and objectives.mp429.63MB
- 002 What you should know about PR before watching this course.mp428.29MB
- 031 Next steps.mp428.28MB
- 001 Welcome to the future of public relations (PR).mp414.42MB
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